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Giornata conclusiva per l’edizione 2010 del Web 2.0 Expo di San Francisco, questa mattina Tim O’Reilly, durante il keynote, ha illustrato una overview su “The State of the Internet Operating System”, il termine da lui introdotto in un post di qualche mese fa per indicare la nuova tendenza dei ser... (show more) Giornata conclusiva per l’edizione 2010 del Web 2.0 Expo di San Francisco, questa mattina Tim O’Reilly, durante il keynote, ha illustrato una overview su “The State of the Internet Operating System”, il termine da lui introdotto in un post di qualche mese fa per indicare la nuova tendenza dei servizi web che stanno rivoluzionando il mercato e rendendo possibile una serie di applicazione fino a poco tempo impensabili. Ecco alcune osservazioni storiche che sono state riprese: 1997: Open source advocates need to be thnoking about the internet, not about Linux 2000: The network really is the computer - an early look at “the programmable web” 2002: What do Napster, Seti@Home, and Web services all have in common? 2003: The Open Source Paradigm Shift - how commoditiy software will liead to the new sources of lock-in 2005: What is Web 2.0? Lock-in will com through network effects in data 2009: Web Squared - Sensor nets and collective intelligence 2010: Smart phones as Internet IS clients Nel suo discorso ha ripreso la tabella pubblicata nel post “Handicapping the Internet Platform Wars” e quindi analizzato le aziende più significative del settore dei servizi internet, nella lista sono finite Amazon.com, Apple, Facebook, Google e Microsoft, esclusione pesante per Yahoo!. Per ogni azienda sono stati dettagliati i punti chiave: - Apple: il front-end da battere, i media assets (musica, video, libri), ecosistema delle application, il motore di monetizzazione per gli sviluppatori, la visione di “world domination”, risorse economiche importanti - Google: leader in molti asset (ricerca, advertising, mappe, video), investimenti importanti in sistemi di traduzione automatica, image recognition, speech recognition, sistemi di pagamento, ecosistema di mobile application, sofisticata strategia nell’uso di open source e open standard, risorse economiche importanti, ma deve stare attenta all’anti-trust - Microsoft: possiede molti degli asset di Google (ricerca, advertising, mappe, video, traduzione automatica, image recognition, speech recognition) ma spesso sta al secondo posto, ritrovata capacità a lavorare con dei partner (ci riproverà con Yahoo!?), risorse economiche importanti - Amazon: leader nel settore delle infrastrutture di cloud computing, sistema di pagamento, disponibilità di algoritmi sofisticati di business intelligence - Facebook: piattaforma strategica per aggiungere valore ad altri siti, piattaforma di monetizzazione per gli sviluppatori, disponibilità di moltissimi dati Interessante poi la slide “Everyone is stronger than anyone”: - Search: Google, Microsof - Maps: Google, Microsoft, Nokia, Yelp, Foursquare - Speech: Nuance, Google, Microsft - Social Graph: Facebook, Twitter, Microsoft, Google, Yahoo, Verizon, ATT... - Payment: Paypal, VISA, Mastercard, Google, Apple - Cloud insfrastructure: Amazon, VMware, Microsfot, Google, Rackspace - Smartphones: Apple, Nokia, Google, RMI... - Device Operating Systems: Apple, Goolgle, Microsoft, Nokia, RIM... Come in tutti i keynote Tim O’Reilly ha terminato lanciando un motto, quello di quest’anno è “Companies should be creating more value for users than they’re capturing” (“Create more value than you capture” è la versione accorciata e che ha scatenato una valanga di messaggi su Twitter) e, secondo Tim O’Reilly, l’azienda che più sta seguendo questo motto è Facebook. Ha quindi salutato tutti e dato appuntamento per l’edizione 2011 del Web 2.0 Expo di San Francisco che si terrà dal 28 al 31 marzo. Consulta la galleria di immagini del Keynote (show less)

Sala piena per la sessione moderata da Chris Anderson, l’Editor-in-Chief di Wired Magazine e l’autore di “The Long Tail” e “Free”.   L’argomento trattato è quello del modello di business Freemium, ovvero parola composta da “free” e “premium”, l’idea è quella di avere un servizio che per una parte... (show more) Sala piena per la sessione moderata da Chris Anderson, l’Editor-in-Chief di Wired Magazine e l’autore di “The Long Tail” e “Free”.   L’argomento trattato è quello del modello di business Freemium, ovvero parola composta da “free” e “premium”, l’idea è quella di avere un servizio che per una parte è totalmente gratuito (free), ma che si può estendere con una versione a pagamento (premium).   Sul palco assieme ad Anderson, tre rappresentati che testimoniamo la validità di tale modello di business: - Brad Jefferson di Animoto, che permette di creare video a partire da un insieme di foto, gratuito per video di lunghezza fino a 30 secondi - Joe Kennedy di Pandora, Internat Radio gratuita via web, ma con servizi a pagamenti per versione desktop - Christopher Dean di Skype, gratuite la chiamate telefoniche fra utenti Skype, a pagamento invio SMS, chiamate a numeri tradizionali, segreteria telefonica, numero personale SkypeIn     La tesi è che dare una parte free del proprio servizio è l’operazione di marketing più azzeccata che ci possa essere, se il servizio funziona si riescono a raccogliere un grande numero di utenti (affezionati), poi bisogna essere bravi a convertirli sulle versioni a pagamenti.   Oltre ai tre case analizzati durante la sessione (Animoto, Pandora, Skype), ci sono altre realtà che applicano con successo il modello freemium, ad esempio Flickr, LinkedIn, Dropbox, voce invece fuori dal coro Ning, il servizio di social networking, che recentemente ha annunciato l’imminente chiusura dalla parte gratuita. (show less)

Il terzo giorno del Web 2.0 Expo inizia con una serie di Keynotes nella grande sala conferenza al secondo piano del Moscone Center. Il primo a salire sul palco è Christian Coly di Parrot, una azienda Francese, preannuncia che verrà fatta una demo live di un prototipo di piccolo elicottero comanda... (show more) Il terzo giorno del Web 2.0 Expo inizia con una serie di Keynotes nella grande sala conferenza al secondo piano del Moscone Center. Il primo a salire sul palco è Christian Coly di Parrot, una azienda Francese, preannuncia che verrà fatta una demo live di un prototipo di piccolo elicottero comandato da un iPhone attraverso la rete WiFi. Inizia chiedendo chi tra le persone in sala ha una telefono cellulare con WiFi, ovviamente la totalità degli spettatori alza la mano e chi ha un iPhone? Questa volta le mani alzate sono più del 50% fra i tutti i presenti. Si parte quindi con la descrizione della demo, in pratica si tratta di un dispositivo volante, in grado di rispondere ad eventuali interferenze, di collegarsi alla rete WiFi per poter essere comandato a distanza tramite un iPhone e trasmettere al telefono i video delle due telecamere di cui è dotato. Inizia le demo e il pubblico in sala più volte fa partire applausi spontanei. Potete visionare alcune immagini fra le foto scattate nella giornata odierna e guardare le caratteristiche di AR.Drone sul sito del produttore: http://ardrone.parrot.com/parrot-ar-drone/en Lo scopo è quello di costruire un dispositivo high-tech per realizzare nuovi tipologie di giochi utilizzando la tecnica della realtà aumentata (augmented reality). E’ poi la volta di Erin McKean che presenta Wordnik, la sua azienda, che indice interessanti concorsi per gli sviluppatori di servizi che sfruttano le API. Clara Shih, autrice di The Facebook Era, spiega l’importanza che Facebook sta sempre più assumendo per le aziende, tenendo conto che ormai si vive nell’era di Facebook ed i numeri fanno impressione: 400 milioni di utenti e 22 miliardi di minuti passati dalle persone su Facebook ogni giorni. Teniamo duro e sappiamo che, nonostante tutto, Facebook non riuscirà a cannibalizzare Internet. Ed ecco che Brady Forrest chiama sul palco Kevin Lynch, CTO di Adobe, per una chiacchierata? Di cosa si parlerà se non della querelle fra Adobe e Apple? Come da pronostico infatti l’argomento principale è Flash contro HTML5 e contro Apple. Lynch sostiene che non si tratta di uno scontro fra HTML e Flash, ma di qualcosa di più importante ossia la libertà di poter scegliere la tecnologia con cui sviluppare sul Web. Simpatico che sia Adobe che Apple utilizzino gli stessi concetti di apertura e trasparenza! Sostiene comunque che HTML5 sarà una grande passo avanti per il web in generale e che è uno stimolo per migliorare ancora Flash, ci stanno lavorando e ci saranno novità interessanti nel prossimo futuro. Parla anche di iPhone e iPad e della impossibilità di eseguire oggetti Flash o applicazione derivate a questo punto chiede: “ma non sarebbe meglio che qualsiasi device possa usare Flash e che l’eventuale declino di una tecnologia fosse deciso dal mercato e non da un’azienda?”. Metà sala applauda, l’altra metà rimane in silenzio. Chiude comunque questo discorso dicendo che Flash può funzionare sugli iPhone, che non sussistono i problemi tecnologici sollevati da Apple, tanto è vero che a Cupertino stanno cambiando developer license agreement per bloccare Flash. La mossa di Adobe per il mercato mobile è di stringere partnership con altre piattaforme, l’intervento viene concluso con la presentazione del progetto Open Screen. Segue poi una sessione di Ignate, si tratta di uno stile di presentazione in cui i partecipanti dispongono ognuno di cinque minuti per parlare su un argomento accompagnati da 20 slide che avanzano automaticamente ogni 15 secondi. Si sottopongono a questo format Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x200 | Jen Bekman Projects, Inc.) e Rebecca Thorman (Alice.com). Rashmi Sinha di SlideShare, servizio di pubblicazione e distribuzioni di presentazione, mostra le novità su cui stanno lavorando, in particolare la versione mobile per iPhone/iPad non basata su Flash e l’imminente possibilità di pubblicare direttamente il video degli speech. Chiude il Keynote Danny Sullivan di Search Engine Land che presente alcuni studi e le evoluzioni future nel settore della ricerca su Internet. Una considerazione di queste prime tre giornate, è impressionante come in qualsiasi sessione prima o poi si arrivi a parlare di Apple, dei suoi prodotti e dei modelli di business introdotti, ma Apple a questo evento è completamente assente, nessuna sponsorship, nessuno stand, nessuno speakers. (show less)

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Primo Keynote questo pomeriggio al Web 2.0 Expo presentato da Sarah Milstein e Brady Forrest, in questo edizione Tim O'Reilly parlerà solo giovedì, a chiusura dell’evento. Sono intervenuti Ben Huh (I Can Has Cheezburger), Lili Cheng (Microsoft), Paul Buchheit (FriendFeed e Facebook), June Cohen (... (show more) Primo Keynote questo pomeriggio al Web 2.0 Expo presentato da Sarah Milstein e Brady Forrest, in questo edizione Tim O'Reilly parlerà solo giovedì, a chiusura dell’evento. Sono intervenuti Ben Huh (I Can Has Cheezburger), Lili Cheng (Microsoft), Paul Buchheit (FriendFeed e Facebook), June Cohen (TED Conferences), Eric Ries (Lessons Learned) e Ge Wang (Stanford University, Smule). Lili Cheng ha presentato tre recenti iniziative di Microsoft nel campo social: - Bing integrato con Twitter per realizzare una social search: http://bing.com/twitter - Docs, il sistema di pubblicazione, editing e condivisione online in collaborazione con Facebook: http://docs.com - Spindex, che ha l’obiettivo di creare un indice di ricerca personale profilato per l’utente, è per ora accessibile a chi è in possesso di un account Windows Live: http://spindex.me Paul Bouchheit, con un curriculum invidiabile (lo sviluppatore principale di Gmail, AdSense, il suggeritore del famose motto di Google "Don't be evil", il fondatore di FriendFeed ora in Facebook), ma un po’ impacciato sul palco nel rispondere alla domande di Sarah Milstein, per la verità non molto interessanti. June Cohen di TED Conferences ha illustrato come TED nel corso degli anni abbia abbracciato la filosofia dell’apertura e della condivisione gratuita del materiale (soprattutto video) prodotto durante l’evento. I 685 talks video pubblicati sono stati visti 250.000.000 ed ha mostrato uno strepitoso del professore svedese di Hans Rosling, vi consiglio di visionarlo soprattutto a partire dal quarto minuto: http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html June alla fine del suo intervento ha lanciato un nuovo progetto TED OpenTV - http://www.ted.com/tv -, che permetto ai broadcaster televisivi mondiali di trasmettere gratuitamente i TED Talks e di costruire programmi televisivi su di essi basati, sono stati già annunciati i primi partner Swedish Educational Broadcasting Company(Sweden), LinkTV (United States), KissTV (East Africa), GeoTV (Pakistan) e European Broadcasting Union. Estremamente coinvolgente l’intervento di Ge Wang (della Standford University e fondatore di Smule) intitolato “Breaking barries with sounds”. Smule ha realizzato, nel corso degli ultimi mesi, una serie di applicazione per iPhone/iPad costruite intorno alla musica: Sonic Lighter, Magic Piano, Ocarina, Leaf Trombone, Glee. Magic Piano è l’applicazione per iPad usata dal pianista Lang Lang alla fine di un concerto a San Francisco: http://www.youtube.com/watch?v=HvplGbCBaLA (show less)

<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> It’s the final day of the 2010 Web 2.0 Expo in San Francisco, and during this morning’s keynote presentation Tim O’Reilly reviewed “The State of the Internet Operating System” – a term he had coin... (show more) <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> It’s the final day of the 2010 Web 2.0 Expo in San Francisco, and during this morning’s keynote presentation Tim O’Reilly reviewed “The State of the Internet Operating System” – a term he had coined in a post a few months ago to refer to the new trend in the web services that are revolutionising the market and opening the way for a range of applications that not so long ago were unthinkable. <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal">  <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> He looked back at a few comments from the past: 1997: Open source advocates need to be thinking about the internet, not about Linux 2000: The network really is the computer - an early look at “the programmable web” 2002: What do Napster, Seti@Home, and Web services all have in common? 2003: The Open Source Paradigm Shift - how commodity software will lead to the new sources of lock-in 2005: What is Web 2.0? Lock-in will come through network effects in data 2009: Web Squared - Sensor nets and collective intelligence 2010: Smart phones as Internet IS clients<span lang="EN-AU" style="font-size:12.0pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal">  <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> During his speech, he returned to the table published in the post "Handicapping the Internet Platform Wars" to take a look at the most significant players in the internet services sector. Amazon.com, Apple, Facebook, Google and Microsoft all made it onto the list, with Yahoo left out in the cold!<br style="mso-special-character: line-break" /> <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal">  <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> He noted the key points in relation to each business: - Apple: the front-end to beat, media assets (music, video, books), application ecosystem, the driver of monetisation for developers, “world domination” ambitions, substantial economic resources - Google: leader in many assets (research, advertising, maps, video), significant investments in machine translation systems, image recognition, speech recognition, payment systems, mobile application ecosystem, sophisticated strategy for using open source and open standard, substantial economic resources, but needs to be careful of antitrust issues - Microsoft: has many of the same assets as Google (research, advertising, maps, video, machine translation, image recognition, speech recognition) but tends to take second place. It has rediscovered the ability to work with partners (perhaps it will try again with Yahoo!?). Substantial economic resources - Amazon: leader in the area of cloud computing infrastructures, payment system, availability of sophisticated business intelligence algorithms - Facebook: strategic platform for adding value to other sites, a monetisation platform for developers, availability of a vast wealth of data<span lang="EN-AU" style="font-size:12.0pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal">  <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> Also interesting was the slide “Everyone is stronger than anyone”: - Search: Google, Microsoft - Maps: Google, Microsoft, Nokia, Yelp, Foursquare - Speech: Nuance, Google, Microsoft - Social Graph: Facebook, Twitter, Microsoft, Google, Yahoo, Verizon, ATT... - Payment: PayPal, VISA, MasterCard, Google, Apple - Cloud infrastructure: Amazon, VMware, Microsoft, Google, Rackspace - Smartphones: Apple, Nokia, Google, RMI... - Device Operating Systems: Apple, Google, Microsoft, Nokia, RIM...<span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal">  <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> As in all keynotes, Tim O’Reilly ended by proposing a slogan. His offering for this year was “Companies should be creating more value for users than they’re capturing” (or the condensed version, “Create more value than you capture”, which has caused a storm on Twitter). The best example of a company living up to this motto, according to Tim O’Reilly, is Facebook.<span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal">  <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> He then bid everyone farewell and said he hoped to see them at the 2011 Web 2.0 Expo, to be held in San Francisco on 28 to 31 March 2011. <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal">  <span lang="EN-AU" style="font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> View the Keynote image gallery (show less)

<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 10.5pt;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman"">The third day of the Web ... (show more) <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 10.5pt;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman"">The third day of the Web 2.0 Expo begins with a series of Keynote speeches in the large conference room on the second floor of the Moscone Center. <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 12.0pt;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 10.5pt;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman""> First to take the stage is <span lang="EN-AU" style="font-size:14.0pt; mso-bidi-font-size:11.0pt;font-family:Arial;mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"">Christian Coly<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> from the French company <span lang="EN-AU" style="font-size:14.0pt; mso-bidi-font-size:11.0pt;font-family:Arial">Parrot<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman"">, promising a live demo of a small prototype helicopter controlled by an iPhone via the WiFi network.<span lang="EN-AU" style="font-size:14.0pt; mso-bidi-font-size:12.0pt;font-family:Arial;mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 10.5pt;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman"">He starts by asking who in the room has a mobile phone with WiFi – obviously all hands go up – and then who’s got an iPhone. Over 50% of those present put up their hands again. <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:12.0pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 11.0pt;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman"">He then explains the demo. What he’s actually demonstrating is a flying device, capable of responding to any interference that can connect to the WiFi network in order to be remote-controlled using an iPhone and transmit the videos from the two on-board television cameras to the phone. <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:12.0pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 11.0pt;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman"">The demo begins. As it progresses, it draws several rounds of spontaneous applause from the audience. <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:12.0pt;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman""> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 10.5pt;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman"">Some of the photos taken today are available for viewing- link – and you can see the specifications for the AR.Drone on the manufacturer’s website – <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 11.0pt;font-family:Arial"><span style="mso-bidi-font-size:10.5pt;mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"">http://ardrone.parrot.com/parrot-ar-drone/en<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;font-family:Arial; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;line-height: 115%;font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN"> The aim is to create a high-tech device to be used for new types of game involving the technique of <span lang="EN-AU" style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;font-family:Arial;mso-fareast-font-family: 宋体;mso-fareast-theme-font:minor-fareast;mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-AU;mso-fareast-language: ZH-CN">augmented reality<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 10.5pt;line-height:115%;font-family:Arial;mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language: ZH-CN">. Then comes the turn of <span lang="EN-AU" style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman";mso-ansi-language: EN-AU;mso-fareast-language:ZH-CN">Erin McKean<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;line-height:115%;font-family: Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN">. She presents her company, <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:11.0pt; line-height:115%;font-family:Arial;mso-fareast-font-family:宋体;mso-fareast-theme-font: minor-fareast;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN"><span style="mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"">Wordnik<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;line-height:115%; font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN">, which is holding some exciting contests for developers of services using their APIs. <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:11.0pt; line-height:115%;font-family:Arial;mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language: ZH-CN">Clara Shih<span lang="EN-AU" style="font-size:14.0pt; mso-bidi-font-size:10.5pt;line-height:115%;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman";mso-ansi-language: EN-AU;mso-fareast-language:ZH-CN">, the author of <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:11.0pt;line-height:115%;font-family: Arial;mso-fareast-font-family:宋体;mso-fareast-theme-font:minor-fareast; mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN"><span style="mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman"">The Facebook Era<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;line-height:115%; font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN">, explains the ever-increasing importance of Facebook for businesses, given that we are now living in the Facebook era. The numbers are staggering - <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:11.0pt;line-height:115%; font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN">400 million users<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 10.5pt;line-height:115%;font-family:Arial;mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language: ZH-CN"> and <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size: 11.0pt;line-height:115%;font-family:Arial;mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:"Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language: ZH-CN">22 billion minutes<span lang="EN-AU" style="font-size:14.0pt; mso-bidi-font-size:10.5pt;line-height:115%;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman";mso-ansi-language: EN-AU;mso-fareast-language:ZH-CN"> spent on Facebook each day. But we are standing our ground and we know that, despite everything, Facebook won’t manage to take over the internet. Then Brady Forrest calls Adobe CTO <span lang="EN-AU" style="font-size: 14.0pt;mso-bidi-font-size:11.0pt;line-height:115%;font-family:Arial;mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman";mso-ansi-language: EN-AU;mso-fareast-language:ZH-CN">Kevin Lynch<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;line-height:115%;font-family: Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN"> up onto the stage – perhaps for a chat? What could they talk about other than the disputes between Adobe and Apple? Indeed, as predicted, the main topic is Flash versus HTML5 and versus Apple.  Lynch maintains that it’s not a matter of a battle between HTML and Flash, but something more important – namely freedom of choice of web development technology.  How nice that both Adobe and Apple share the same concepts of openness and transparency! However, he maintains that HTML5 will represent a major step forward for the web in general and that that’s an incentive for further improving Flash. They’re working on it right now, so watch this space. He also talks about iPhone and iPad and the fact that they can’t run Flash objects or derived applications. At that point he asks, “But wouldn’t it be better if any device could use Flash, and if a technology had to live or die by the market rather than by the decision of a company? ” – a  round of applause from half the audience, not a sound from the other half.  He ends his speech, however, by saying that Flash can work on iPhones and that the technical problems cited by Apple don’t actually exist – as actually borne out by the fact that changes are being made to the developer licence agreements in Cupertino in order to ban Flash. Adobe’s move on the mobile market has taken the form of entering into partnerships with other platforms. The speech concludes with a presentation of the <span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:11.0pt; line-height:115%;font-family:Arial;mso-fareast-font-family:宋体;mso-fareast-theme-font: minor-fareast;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi; mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN"><span style="mso-fareast-font-family: "Times New Roman";mso-bidi-font-family:"Times New Roman"">Open Screen<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;line-height:115%; font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN"> project. This is followed by an <span lang="EN-AU" style="font-size:14.0pt; mso-bidi-font-size:11.0pt;line-height:115%;font-family:Arial;mso-fareast-font-family: 宋体;mso-fareast-theme-font:minor-fareast;mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;mso-ansi-language:EN-AU;mso-fareast-language: ZH-CN">Ignite<span lang="EN-AU" style="font-size:14.0pt;mso-bidi-font-size:10.5pt;line-height:115%; font-family:Arial;mso-fareast-font-family:"Times New Roman";mso-bidi-font-family: "Times New Roman";mso-ansi-language:EN-AU;mso-fareast-language:ZH-CN"> session. This is a style of presentation in which the participants – in this case Charlie Kim (Next Jump, Inc. ), Jen Bekman (20x200 | Jen Bekman Projects, Inc.) and Rebecca Thorman (Alice.com) – each have five minutes to talk about a topic, accompanied by 20 slides that auto-advance every 15 seconds.   Rashmi Sinha from SlideShare, a service for publishing and distributing presentations, reveals their latest works in progress – in particular the non-Flash-based mobile version for iPhone/iPad and the imminent possibility of directly publishing the videos of the speeches.  Danny Sullivan of Search Engine Land closes the Keynote by presenting a few studies and the future developments in the field of internet research. What has been striking throughout these first three days is that in every session, sooner or later, one ends up talking about Apple, its products and the business models introduced – but Apple itself is altogether absent from the event: no sponsorship, no stands, no speakers. 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<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> The first Keynote at the Web 2.0 Expo was presented this afternoon by Sarah Milstein and Brady Forrest. On this occasion, Tim O'Reilly will only speak on Thursday, to close the event. There were s... (show more) <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> The first Keynote at the Web 2.0 Expo was presented this afternoon by Sarah Milstein and Brady Forrest. On this occasion, Tim O'Reilly will only speak on Thursday, to close the event. There were speeches by Ben Huh (I Can Have Cheese Burger), Lili Cheng (Microsoft), Paul Buchheit (FriendFeed and Facebook), June Cohen (TED Conferences), Eric Ries (Lessons Learned) and Ge Wang (Stanford University, Smule). Lili Cheng presented three recent Microsoft initiatives in the area of social networking: - Bing integrated with Twitter for performing a social search: http://bing.com/twitter - Docs, the system for publishing, editing and online sharing in collaboration with Facebook: http://docs.com - Spindex, which is used to create a customised personal search index for the user, and is currently accessible to anyone with a Windows Live account: http://spindex.me Paul Bouchheit has an enviable CV. He was the lead developer of Gmail and AdSense and a founder of FriendFeed – now part of Facebook. He also came up with Google’s famous motto “Don't be evil”. But he seemed a bit uncomfortable on stage answering Sarah Milstein’s questions – which, to tell the truth, weren't that interesting. June Cohen of TED Conferences explained how TED has over the years embraced the philosophy of openness and free sharing of the materials (especially video) produced during the event. The 685 videos of talks that they’ve published have attracted 250,000,000 views. There’s a fantastic talk by the Swedish professor Hans Rosling, and I recommend that you watch it particularly from the fourth minute: http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html At the end of her address, June launched a new project, TED OpenTV - http://www.ted.com/tv -, which enables television broadcasters worldwide to show the TED Talks free of charge and to use them as the basis for television programmes. The first partners have already been announced – Swedish Educational Broadcasting Company (Sweden), LinkTV (United States), KissTV (East Africa), GeoTV (Pakistan) and European Broadcasting Union. The address by Ge Wang (of Stanford University and founder of Smule) entitled “Breaking barriers with sounds” was utterly captivating. Over the last few months, Smule has created a number of musical applications for iPhone/iPad – Sonic Lighter, Magic Piano, Ocarina, Leaf Trombone and Glee. Magic Piano is the iPad application that was used by the pianist Lang Lang at the end of a concert in San Francisco: http://www.youtube.com/watch?v=HvplGbCBaLA<br style="mso-special-character: line-break" /> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; line-height:normal"> <span lang="EN-AU" style="font-size:12.0pt;font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";mso-bidi-font-family:"Times New Roman""> (show less)

Apple has no official presence at this Web 2.0 Expo, but, as one has by now come to expect, there is a lot of talk about its products, Steve Jobs, and in particular on the subject of the battle of press releases and banter regarding the Flash and No Flash controversy. During these first two days,... (show more) Apple has no official presence at this Web 2.0 Expo, but, as one has by now come to expect, there is a lot of talk about its products, Steve Jobs, and in particular on the subject of the battle of press releases and banter regarding the Flash and No Flash controversy. During these first two days, there were several sessions on HTML 5, including an interesting presentation by Dion Almaer (Palm, Inc.), Ernest Delgado (Google, Inc.), Ben Galbraith (Palm, Inc.) and Joshua Marinacci (Palm Inc.), which can be viewed with Google Chrome at http://goo.gl/HETI. There are a number of amazing features to turn the heads of anyone involved in web application development. In today’s speech, entitled “HTML5 vs. Flash: Webocalypse Now?” Eric Meyer (Complex Spiral Consulting), looked at the current struggle between HTML 5 and Flash, and namely between Apple and Adobe, who have exchanged official statements over the last few days: - Thoughts on Flash, Steve Jobs - The Journal’s Exclusive Interview With Adobe CEO There is even talk of an imminent antitrust investigation into Apple. Eric Meyer presented a few rather nice ironic tweets on the subject: @cssquirrel: Whenever Steve Jobs talks about the importance of "open technology" I end up laughing milk out of my nose. @stuntbox: Dear Adobe: 85% of Alexa Top 100 websites use Flash, you say? Well, 100% of them use HTML. The other red hot topic regarding Apple is obviously the iPad. Needless to say it is very popular amongst the attendees, and needless to say the first thing I did when I arrived in San Francisco was to buy one. Raven Zachary (Small Society), who was responsible for developing the Obama ‘08 iPhone application, as well as having founded the iPhoneDevCamp, gave a presentation outlining how his life “changed” during his 30 days of owning an iPad. He travelled a lot during those 30 days, and his habits changed. He maintains that he no longer needs a laptop when he’s travelling, although he admits that there are a few issues, in particular: - Email without filters, rules or smart mailboxes. - Keynote: it works, but there are some limitations, both with editing and, most importantly, when giving presentations – you have to disable all alerts (SMS, calls, calendar, etc.) to avoid messages appearing during the speech. (Even so, he used his iPad for showing the slides, with 90% of the presentation made on MacBook, 10% revised with iPad while travelling). - But the real problem is his children – when he takes the iPad home they want to play with it all the time, but they could mess things up, as there’s no control over access to e-mails, files or all the other applications… They have indeed deleted all of his SMS messages the first time they were left to play on it. He’ll need to buy an iPad for each of his children. The major advantages, on the other hand, are: the weight, the battery life and the fact that you can have all the data in the cloud. We were then told a number of very significant statistics concerning the iPad, including in particular: - Apple sold more than 300,000 iPads on the first day, 300,000 iPads 3G in a weekend and more than 1,000,000 in less than a month. - iPad has already overtaken Android in mobile traffic. - There are more than 90 million devices with iPhone OS: iPod touch 38%, iPhone 50.9%, iPad 1%. - Interest among developers in the mobile sector: iPhone 67%, iPad 22%, Android 10%.   (show less)